北京国资公司","zanNum":"87","fansNum":"92"},"sections":[{"type":"text","content":"
2023年“五一”小长假期间，北京国资公司充分发挥资源优势，提前谋划，统筹系统内各企业抓住节假日这一重要消费节点，在积极参与“京企直卖——国企消费季”的同时，推出丰富多彩的假日文体休闲活动，为假日消费注入新活力。","data_html":""},{"type":"text","content":"
文体顶流惊艳亮相“京企直卖”","data_html":""},{"type":"text","content":"
北京国资公司统筹旗下三大奥运场馆——“鸟巢”“水立方”“冰丝带”、演艺龙头企业北演公司和科技地产领军企业北科建集团惊艳亮相“京企直卖——国企消费季”，精心安排了场馆参观、运动培训、文化演出、文创产品、场地合作、精品楼盘等近50项产品，首次面向社会发布文体产品服务包，生动展示公司近年来在文化体育、园区开发与运营管理等领域高质量发展的丰硕成果，为市民提供高品质消费体验。同时，北京国资公司以本次展会为契机，与多家参展国企建立联系，达成合作意向，未来将集各方之力、汇各方之智，以更多元的消费场景为首都市民提供更多消费选择。","data_html":""},{"type":"img","link":"https://pics7.baidu.com/feed/a5c27d1ed21b0ef4550889c5e1f777d680cb3e03.jpeg@f_auto?token=a119c21ff03062b1d70e3f2e23c37fa9","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics0.baidu.com/feed/6c224f4a20a4462307035a05a51154020df3d74f.jpeg@f_auto?token=4a939d75ddb1877e1815bf9d2802ed9b","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics2.baidu.com/feed/b151f8198618367aa90672961240add8b21ce5a9.jpeg@f_auto?token=296a59a0d369e40d582e21c31d78deea","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
三大场馆活动精彩纷呈","data_html":""},{"type":"text","content":"
三大奥运场馆——“鸟巢”“水立方”“冰丝带”根据各场馆特色，结合“五一”小长假特点，精心安排了参观研学、运动培训等丰富多彩的活动。“五一”小长假期间，三大场馆总客流量达到16万人次，让首都市民共享冬奥荣光，为美好生活注入新内容。“鸟巢”策划推出“鸟巢”杯少年棒球联盟锦标赛、少儿平衡车挑战赛等赛事，吸引广大青少年感受运动的快乐；“水立方”开展“缤纷消费季”活动，推出“五一”游泳欢乐假日卡 ，打造了夜宿“水立方”、爱心市集、小小讲解员、亲子半日营等8场研学活动，受到一致好评；“冰丝带”以“最快的冰”为“圆心”，推出自主赛事品牌“小小冰勇者”三项挑战赛，辐射园区双奥文化集群，加快推动场馆赛后可持续利用。","data_html":""},{"type":"img","link":"https://pics7.baidu.com/feed/a686c9177f3e6709493cabb807f4b931f8dc557c.jpeg@f_auto?token=cdd86d6a60f8568497b87ba3427eec5b","imgHeight":360,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics4.baidu.com/feed/adaf2edda3cc7cd9a561ee6905320733b90e91f5.jpeg@f_auto?token=e046a125d97be458181f0f991087c0d9","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/d0c8a786c9177f3ec97065834cfc1dcb9e3d56b3.jpeg@f_auto?token=70d0c21fc1618d047dd1229e0f63651d","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
此外，“鸟巢”“水立方”“冰丝带”三大场馆与国家体育馆“冰之帆”联手打造双奥四馆“重返冬奥”研学营，四大精品场馆强强联手、突出各自优势特色，带领青少年沉浸式游览双奥场馆，学习冬奥知识，深度体验冰雪项目，尽情感受双奥场馆非凡魅力。","data_html":""},{"type":"text","content":"
精品住宅掀消费热潮","data_html":""},{"type":"text","content":"
“五一”期间，北科建集团通过线上线下相结合的方式不断创新营销手段，精心策划丰富多彩的营销活动，提升客户消费体验，有效促进业绩增长，累计成交总额达1.2亿元。","data_html":""},{"type":"text","content":"
北科建集团携旗下怀柔国际科创中心和怀柔水岸雁栖、翡翠华府两大标杆住宅产品，以“国企精工美宅 安家更安心”为主题参展，通过展会现场与项目营销中心现场举办的嘉年华活动直播进行联动，不断吸引消费者“出展会、进楼盘”，活动期间接待意向客户620余组，项目售楼处到访人数1313人次，成交总金额2300余万元。","data_html":""},{"type":"text","content":"
北科建天津、青岛、昆明等住宅项目“五一”期间也推出“木汐海岸5.1美好生活节”“大观春天.野趣在城”“五一小长假 现墅家年华”等多种形式的营销促销活动，持续吸引新老客户到访。梁家庄民宿各项工作安全、平稳、有序运行，民宿收入23.5万余元。","data_html":""},{"type":"img","link":"https://pics3.baidu.com/feed/77c6a7efce1b9d16dd8ca312cfed92838c54643c.jpeg@f_auto?token=98feb8f1c4c7cc3df0461bdd67b8ff5e","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/63d9f2d3572c11dfe6a9fdb45f1444dcf603c2e8.jpeg@f_auto?token=dd841def52613789c98f5726bc178656","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics3.baidu.com/feed/c8177f3e6709c93d9b4b4a0ca30eded0d000544b.jpeg@f_auto?token=f41804348ef78d01cbde7e4cdb2e50c0","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
隆福焕新季火爆“出圈”","data_html":""},{"type":"text","content":"
新隆福公司于4月28日至5月3日举办隆福焕新季系列活动，聚焦了艺术展览、音乐派对、演艺、竞技赛事、潮流文化展卖会等文化体验类活动。隆福寺地区化身集娱乐性、趣味性、交流性、互动性于一体的文化交流舞台，成为集聚文化特色和文化魅力的消费新热点，打造了内容丰富、形式多样的文化盛会，吸引了8万人次热情参与。","data_html":""},{"type":"text","content":"
更加令人惊喜的是，伴随隆福焕新季活动的开展，隆福寺项目二期部分外立面首次亮相。下一步，隆福寺项目将通过利用室内、室外多元空间组合，引入多样性文化活动，不断升级隆福寺商圈特色，构建趣味、多样的街区式文化商业，努力打造成为北京老城复兴金名片、文化消费新地标。","data_html":""},{"type":"img","link":"https://pics2.baidu.com/feed/4610b912c8fcc3ceac940839d376f084d43f2027.jpeg@f_auto?token=703cf7f586aba25cc1a641a198b8e366","imgHeight":414,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/6f712361210be98cf552eba46c41d15d.gif","gifsize":8452892,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics3.baidu.com/feed/d0c8a786c9177f3e4bb1e0be31fc1dcb9e3d56be.jpeg@f_auto?token=082006b87f95e3fa624d549a478631a1","imgHeight":417,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/6f6f9c3e34cf7934e663bc245eab1a7f.gif","gifsize":7260429,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/d01373f082025aafe8827408c4de8d68024f1a7b.jpeg@f_auto?token=4e81837e038a6951e9ded7d4ca8e5ab8","imgHeight":388,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/3a7b5bfa1f08349b900e9f5164a2d410.gif","gifsize":7557066,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/cb8065380cd79123befc7907ee077f8eb2b78060.jpeg@f_auto?token=3fc3e494910cd8797e1641bea0c73c3f","imgHeight":401,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/8708c34fced6fd26ce38ae17c6760716.gif","gifsize":10142638,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
精品演出打造视听盛宴","data_html":""},{"type":"text","content":"
北演公司积极探索创新演出形式和题材，“五一”小长假期间为首都市民奉献12部、共计18场优秀文艺演出作品，观演人数约1.35万人。旗下吉祥大戏院携手北京京剧院举办“国粹吉祥京剧梅派经典剧目展演”，五部梅派经典大戏与一场演唱会轮番上演。由北演公司联合投资运营、陈佩斯父子担纲主演的话剧《惊梦》在天桥艺术中心上演，上座率近100%，成为近期北京演出市场现象级爆款产品。5月3日，被誉为“近年来最不可错过的”家庭音乐剧《故宫里的大怪兽之消失的龙女嫁衣》再登北京展览馆剧场，为小朋友们献上精彩的“文化大餐”。","data_html":""},{"type":"img","link":"https://pics0.baidu.com/feed/838ba61ea8d3fd1f26227dff0c7d031394ca5f8f.jpeg@f_auto?token=40c1e19e208c4a666f908461532bd1a9","imgHeight":360,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/96dda144ad345982086f819231c717a1caef848c.jpeg@f_auto?token=3b0ecc84dded3932c63b0f1cf672e090","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics0.baidu.com/feed/48540923dd54564e38c2472a8eedba8ed1584f39.jpeg@f_auto?token=7b4233a2c43fefac2279e0f3f2db6acb","imgHeight":360,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""}],"isCenterRight":0,"readsrc":{"link":"http://baijiahao.baidu.com/s?id=1765502028735051646","forbidden":0},"notice":{"isBaiJiaHao":1,"id":"9145313252380774846"}}},{"itemType":"author","itemData":{"date":"05-10","time":"18:19","thumbnail":{"link":"https://gips0.baidu.com/it/u=663993654,3044334377&fm=3012&app=3012&autime=1686671946&size=b200,200"},"name":"北京国资公司","link":"1688761268021382","third_id":"1688761268021382","type":"media","author_link":"https://author.baidu.com/home?from=bjh_article&app_id=1688761268021382","vType":"2","authorTag":"北京市国有资产经营有限责任公司官方百家号","iptopoi":{"City":"北京","CountryName":"中国","County":"西城","Province":"北京"},"sign":"欢迎关注北京国资公司","zanNum":"87","fansNum":"92"}}],"needAsync":0,"needQuery":1,"newStyle":1,"sid":"","nid":"9145313252380774846","sourceFrom":"search","title":"这个小长假“泰酷辣”！北京国资公司为假日消费注入新活力","datetime":"2023-05-10 18:19:00","isBaiJiaHao":1,"profitLog":{"contentId":"9145313252380774846","contentUrl":"http://baijiahao.baidu.com/s?id=1765502028735051646","contentPlatformId":3,"contentType":1,"pvid":"9316e04cf9d22709","time":"2023-08-25 15:00:19","contentAccType":1,"ctk":"7e416fe52292b3bd","ctk_b":"7988428785594092","logId":"2602885959","dtime":1692946819,"grade":2,"create_time_acc_level":2,"contentAccId":"9oI6QwnGckKlHZowbTYPeQ"},"cmd":"baiduboxapp://v1/easybrowse/hybrid?upgrade=1&type=hybrid&tpl_id=landing_app.html&context=%7B%22nid%22%3A%22news_9145313252380774846%22%7D&style=%7B%22menumode%22%3A%222%22%2C%22toolbaricons%22%3A%7B%22tids%22%3A%5B%224%22%2C%221%22%2C%222%22%2C%223%22%5D%2C%22toolids%22%3A%5B%221%22%2C%222%22%2C%223%22%5D%7D%2C%22actionBarConfig%22%3A%7B%22extCase%22%3A%220%22%7D%7D&newbrowser=1&commentInfo=%7B%22topic_id%22%3A%221035000056951055%22%2C%22opentype%22%3A2%7D&slog=%7B%22from%22%3A%22feed%22%2C%22source%22%3A%22landingsuper%22%2C%22nid%22%3A%22news_9145313252380774846%22%2C%22page%22%3A%22pic_text%22%7D&ch_url=https%3A%2F%2Fmbd.baidu.com%2Fnewspage%2Fdata%2Flandingreact%3FpageType%3D2%26nid%3Dnews_9145313252380774846%26sourceFrom%3Dlandingsuper","displaytime":"1683713940000","favourite":{"is_favourite":"0"},"like":{"is_like":"0","count":"0"},"commentNum":"0","hidedislike":0,"timestamp":"1692946819000"},"showToast":false,"needAsync":0,"sourceFrom":"search","toastInfo":{"content":"","type":"default"},"displaytime":"1683713940000","topbar":{"islogin":0,"username":"","hideLoginInfo":true},"header":{"itemType":"article","itemData":{"header":"这个小长假“泰酷辣”！北京国资公司为假日消费注入新活力","infoBaiJiaHao":{"date":"05-10","time":"18:19","thumbnail":{"link":"https://gips0.baidu.com/it/u=663993654,3044334377&fm=3012&app=3012&autime=1686671946&size=b200,200"},"name":"北京国资公司","link":"1688761268021382","third_id":"1688761268021382","type":"media","author_link":"https://author.baidu.com/home?from=bjh_article&app_id=1688761268021382","vType":"2","authorTag":"北京市国有资产经营有限责任公司官方百家号","iptopoi":{"City":"北京","CountryName":"中国","County":"西城","Province":"北京"},"sign":"欢迎关注北京国资公司","zanNum":"87","fansNum":"92"},"sections":[{"type":"text","content":"
2023年“五一”小长假期间，北京国资公司充分发挥资源优势，提前谋划，统筹系统内各企业抓住节假日这一重要消费节点，在积极参与“京企直卖——国企消费季”的同时，推出丰富多彩的假日文体休闲活动，为假日消费注入新活力。","data_html":""},{"type":"text","content":"
文体顶流惊艳亮相“京企直卖”","data_html":""},{"type":"text","content":"
北京国资公司统筹旗下三大奥运场馆——“鸟巢”“水立方”“冰丝带”、演艺龙头企业北演公司和科技地产领军企业北科建集团惊艳亮相“京企直卖——国企消费季”，精心安排了场馆参观、运动培训、文化演出、文创产品、场地合作、精品楼盘等近50项产品，首次面向社会发布文体产品服务包，生动展示公司近年来在文化体育、园区开发与运营管理等领域高质量发展的丰硕成果，为市民提供高品质消费体验。同时，北京国资公司以本次展会为契机，与多家参展国企建立联系，达成合作意向，未来将集各方之力、汇各方之智，以更多元的消费场景为首都市民提供更多消费选择。","data_html":""},{"type":"img","link":"https://pics7.baidu.com/feed/a5c27d1ed21b0ef4550889c5e1f777d680cb3e03.jpeg@f_auto?token=a119c21ff03062b1d70e3f2e23c37fa9","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics0.baidu.com/feed/6c224f4a20a4462307035a05a51154020df3d74f.jpeg@f_auto?token=4a939d75ddb1877e1815bf9d2802ed9b","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics2.baidu.com/feed/b151f8198618367aa90672961240add8b21ce5a9.jpeg@f_auto?token=296a59a0d369e40d582e21c31d78deea","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
三大场馆活动精彩纷呈","data_html":""},{"type":"text","content":"
三大奥运场馆——“鸟巢”“水立方”“冰丝带”根据各场馆特色，结合“五一”小长假特点，精心安排了参观研学、运动培训等丰富多彩的活动。“五一”小长假期间，三大场馆总客流量达到16万人次，让首都市民共享冬奥荣光，为美好生活注入新内容。“鸟巢”策划推出“鸟巢”杯少年棒球联盟锦标赛、少儿平衡车挑战赛等赛事，吸引广大青少年感受运动的快乐；“水立方”开展“缤纷消费季”活动，推出“五一”游泳欢乐假日卡 ，打造了夜宿“水立方”、爱心市集、小小讲解员、亲子半日营等8场研学活动，受到一致好评；“冰丝带”以“最快的冰”为“圆心”，推出自主赛事品牌“小小冰勇者”三项挑战赛，辐射园区双奥文化集群，加快推动场馆赛后可持续利用。","data_html":""},{"type":"img","link":"https://pics7.baidu.com/feed/a686c9177f3e6709493cabb807f4b931f8dc557c.jpeg@f_auto?token=cdd86d6a60f8568497b87ba3427eec5b","imgHeight":360,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics4.baidu.com/feed/adaf2edda3cc7cd9a561ee6905320733b90e91f5.jpeg@f_auto?token=e046a125d97be458181f0f991087c0d9","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/d0c8a786c9177f3ec97065834cfc1dcb9e3d56b3.jpeg@f_auto?token=70d0c21fc1618d047dd1229e0f63651d","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
此外，“鸟巢”“水立方”“冰丝带”三大场馆与国家体育馆“冰之帆”联手打造双奥四馆“重返冬奥”研学营，四大精品场馆强强联手、突出各自优势特色，带领青少年沉浸式游览双奥场馆，学习冬奥知识，深度体验冰雪项目，尽情感受双奥场馆非凡魅力。","data_html":""},{"type":"text","content":"
精品住宅掀消费热潮","data_html":""},{"type":"text","content":"
“五一”期间，北科建集团通过线上线下相结合的方式不断创新营销手段，精心策划丰富多彩的营销活动，提升客户消费体验，有效促进业绩增长，累计成交总额达1.2亿元。","data_html":""},{"type":"text","content":"
北科建集团携旗下怀柔国际科创中心和怀柔水岸雁栖、翡翠华府两大标杆住宅产品，以“国企精工美宅 安家更安心”为主题参展，通过展会现场与项目营销中心现场举办的嘉年华活动直播进行联动，不断吸引消费者“出展会、进楼盘”，活动期间接待意向客户620余组，项目售楼处到访人数1313人次，成交总金额2300余万元。","data_html":""},{"type":"text","content":"
北科建天津、青岛、昆明等住宅项目“五一”期间也推出“木汐海岸5.1美好生活节”“大观春天.野趣在城”“五一小长假 现墅家年华”等多种形式的营销促销活动，持续吸引新老客户到访。梁家庄民宿各项工作安全、平稳、有序运行，民宿收入23.5万余元。","data_html":""},{"type":"img","link":"https://pics3.baidu.com/feed/77c6a7efce1b9d16dd8ca312cfed92838c54643c.jpeg@f_auto?token=98feb8f1c4c7cc3df0461bdd67b8ff5e","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/63d9f2d3572c11dfe6a9fdb45f1444dcf603c2e8.jpeg@f_auto?token=dd841def52613789c98f5726bc178656","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics3.baidu.com/feed/c8177f3e6709c93d9b4b4a0ca30eded0d000544b.jpeg@f_auto?token=f41804348ef78d01cbde7e4cdb2e50c0","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
隆福焕新季火爆“出圈”","data_html":""},{"type":"text","content":"
新隆福公司于4月28日至5月3日举办隆福焕新季系列活动，聚焦了艺术展览、音乐派对、演艺、竞技赛事、潮流文化展卖会等文化体验类活动。隆福寺地区化身集娱乐性、趣味性、交流性、互动性于一体的文化交流舞台，成为集聚文化特色和文化魅力的消费新热点，打造了内容丰富、形式多样的文化盛会，吸引了8万人次热情参与。","data_html":""},{"type":"text","content":"
更加令人惊喜的是，伴随隆福焕新季活动的开展，隆福寺项目二期部分外立面首次亮相。下一步，隆福寺项目将通过利用室内、室外多元空间组合，引入多样性文化活动，不断升级隆福寺商圈特色，构建趣味、多样的街区式文化商业，努力打造成为北京老城复兴金名片、文化消费新地标。","data_html":""},{"type":"img","link":"https://pics2.baidu.com/feed/4610b912c8fcc3ceac940839d376f084d43f2027.jpeg@f_auto?token=703cf7f586aba25cc1a641a198b8e366","imgHeight":414,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/6f712361210be98cf552eba46c41d15d.gif","gifsize":8452892,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics3.baidu.com/feed/d0c8a786c9177f3e4bb1e0be31fc1dcb9e3d56be.jpeg@f_auto?token=082006b87f95e3fa624d549a478631a1","imgHeight":417,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/6f6f9c3e34cf7934e663bc245eab1a7f.gif","gifsize":7260429,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/d01373f082025aafe8827408c4de8d68024f1a7b.jpeg@f_auto?token=4e81837e038a6951e9ded7d4ca8e5ab8","imgHeight":388,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/3a7b5bfa1f08349b900e9f5164a2d410.gif","gifsize":7557066,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/cb8065380cd79123befc7907ee077f8eb2b78060.jpeg@f_auto?token=3fc3e494910cd8797e1641bea0c73c3f","imgHeight":401,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/8708c34fced6fd26ce38ae17c6760716.gif","gifsize":10142638,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
精品演出打造视听盛宴","data_html":""},{"type":"text","content":"
北演公司积极探索创新演出形式和题材，“五一”小长假期间为首都市民奉献12部、共计18场优秀文艺演出作品，观演人数约1.35万人。旗下吉祥大戏院携手北京京剧院举办“国粹吉祥京剧梅派经典剧目展演”，五部梅派经典大戏与一场演唱会轮番上演。由北演公司联合投资运营、陈佩斯父子担纲主演的话剧《惊梦》在天桥艺术中心上演，上座率近100%，成为近期北京演出市场现象级爆款产品。5月3日，被誉为“近年来最不可错过的”家庭音乐剧《故宫里的大怪兽之消失的龙女嫁衣》再登北京展览馆剧场，为小朋友们献上精彩的“文化大餐”。","data_html":""},{"type":"img","link":"https://pics0.baidu.com/feed/838ba61ea8d3fd1f26227dff0c7d031394ca5f8f.jpeg@f_auto?token=40c1e19e208c4a666f908461532bd1a9","imgHeight":360,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/96dda144ad345982086f819231c717a1caef848c.jpeg@f_auto?token=3b0ecc84dded3932c63b0f1cf672e090","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics0.baidu.com/feed/48540923dd54564e38c2472a8eedba8ed1584f39.jpeg@f_auto?token=7b4233a2c43fefac2279e0f3f2db6acb","imgHeight":360,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""}],"isCenterRight":0,"readsrc":{"link":"http://baijiahao.baidu.com/s?id=1765502028735051646","forbidden":0},"notice":{"isBaiJiaHao":1,"id":"9145313252380774846"}}},"article":{"itemType":"article","itemData":{"header":"这个小长假“泰酷辣”！北京国资公司为假日消费注入新活力","infoBaiJiaHao":{"date":"05-10","time":"18:19","thumbnail":{"link":"https://gips0.baidu.com/it/u=663993654,3044334377&fm=3012&app=3012&autime=1686671946&size=b200,200"},"name":"北京国资公司","link":"1688761268021382","third_id":"1688761268021382","type":"media","author_link":"https://author.baidu.com/home?from=bjh_article&app_id=1688761268021382","vType":"2","authorTag":"北京市国有资产经营有限责任公司官方百家号","iptopoi":{"City":"北京","CountryName":"中国","County":"西城","Province":"北京"},"sign":"欢迎关注北京国资公司","zanNum":"87","fansNum":"92"},"sections":[{"type":"text","content":"
2023年“五一”小长假期间，北京国资公司充分发挥资源优势，提前谋划，统筹系统内各企业抓住节假日这一重要消费节点，在积极参与“京企直卖——国企消费季”的同时，推出丰富多彩的假日文体休闲活动，为假日消费注入新活力。","data_html":""},{"type":"text","content":"
文体顶流惊艳亮相“京企直卖”","data_html":""},{"type":"text","content":"
北京国资公司统筹旗下三大奥运场馆——“鸟巢”“水立方”“冰丝带”、演艺龙头企业北演公司和科技地产领军企业北科建集团惊艳亮相“京企直卖——国企消费季”，精心安排了场馆参观、运动培训、文化演出、文创产品、场地合作、精品楼盘等近50项产品，首次面向社会发布文体产品服务包，生动展示公司近年来在文化体育、园区开发与运营管理等领域高质量发展的丰硕成果，为市民提供高品质消费体验。同时，北京国资公司以本次展会为契机，与多家参展国企建立联系，达成合作意向，未来将集各方之力、汇各方之智，以更多元的消费场景为首都市民提供更多消费选择。","data_html":""},{"type":"img","link":"https://pics7.baidu.com/feed/a5c27d1ed21b0ef4550889c5e1f777d680cb3e03.jpeg@f_auto?token=a119c21ff03062b1d70e3f2e23c37fa9","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics0.baidu.com/feed/6c224f4a20a4462307035a05a51154020df3d74f.jpeg@f_auto?token=4a939d75ddb1877e1815bf9d2802ed9b","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics2.baidu.com/feed/b151f8198618367aa90672961240add8b21ce5a9.jpeg@f_auto?token=296a59a0d369e40d582e21c31d78deea","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
三大场馆活动精彩纷呈","data_html":""},{"type":"text","content":"
三大奥运场馆——“鸟巢”“水立方”“冰丝带”根据各场馆特色，结合“五一”小长假特点，精心安排了参观研学、运动培训等丰富多彩的活动。“五一”小长假期间，三大场馆总客流量达到16万人次，让首都市民共享冬奥荣光，为美好生活注入新内容。“鸟巢”策划推出“鸟巢”杯少年棒球联盟锦标赛、少儿平衡车挑战赛等赛事，吸引广大青少年感受运动的快乐；“水立方”开展“缤纷消费季”活动，推出“五一”游泳欢乐假日卡 ，打造了夜宿“水立方”、爱心市集、小小讲解员、亲子半日营等8场研学活动，受到一致好评；“冰丝带”以“最快的冰”为“圆心”，推出自主赛事品牌“小小冰勇者”三项挑战赛，辐射园区双奥文化集群，加快推动场馆赛后可持续利用。","data_html":""},{"type":"img","link":"https://pics7.baidu.com/feed/a686c9177f3e6709493cabb807f4b931f8dc557c.jpeg@f_auto?token=cdd86d6a60f8568497b87ba3427eec5b","imgHeight":360,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics4.baidu.com/feed/adaf2edda3cc7cd9a561ee6905320733b90e91f5.jpeg@f_auto?token=e046a125d97be458181f0f991087c0d9","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/d0c8a786c9177f3ec97065834cfc1dcb9e3d56b3.jpeg@f_auto?token=70d0c21fc1618d047dd1229e0f63651d","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
此外，“鸟巢”“水立方”“冰丝带”三大场馆与国家体育馆“冰之帆”联手打造双奥四馆“重返冬奥”研学营，四大精品场馆强强联手、突出各自优势特色，带领青少年沉浸式游览双奥场馆，学习冬奥知识，深度体验冰雪项目，尽情感受双奥场馆非凡魅力。","data_html":""},{"type":"text","content":"
精品住宅掀消费热潮","data_html":""},{"type":"text","content":"
“五一”期间，北科建集团通过线上线下相结合的方式不断创新营销手段，精心策划丰富多彩的营销活动，提升客户消费体验，有效促进业绩增长，累计成交总额达1.2亿元。","data_html":""},{"type":"text","content":"
北科建集团携旗下怀柔国际科创中心和怀柔水岸雁栖、翡翠华府两大标杆住宅产品，以“国企精工美宅 安家更安心”为主题参展，通过展会现场与项目营销中心现场举办的嘉年华活动直播进行联动，不断吸引消费者“出展会、进楼盘”，活动期间接待意向客户620余组，项目售楼处到访人数1313人次，成交总金额2300余万元。","data_html":""},{"type":"text","content":"
北科建天津、青岛、昆明等住宅项目“五一”期间也推出“木汐海岸5.1美好生活节”“大观春天.野趣在城”“五一小长假 现墅家年华”等多种形式的营销促销活动，持续吸引新老客户到访。梁家庄民宿各项工作安全、平稳、有序运行，民宿收入23.5万余元。","data_html":""},{"type":"img","link":"https://pics3.baidu.com/feed/77c6a7efce1b9d16dd8ca312cfed92838c54643c.jpeg@f_auto?token=98feb8f1c4c7cc3df0461bdd67b8ff5e","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/63d9f2d3572c11dfe6a9fdb45f1444dcf603c2e8.jpeg@f_auto?token=dd841def52613789c98f5726bc178656","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics3.baidu.com/feed/c8177f3e6709c93d9b4b4a0ca30eded0d000544b.jpeg@f_auto?token=f41804348ef78d01cbde7e4cdb2e50c0","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
隆福焕新季火爆“出圈”","data_html":""},{"type":"text","content":"
新隆福公司于4月28日至5月3日举办隆福焕新季系列活动，聚焦了艺术展览、音乐派对、演艺、竞技赛事、潮流文化展卖会等文化体验类活动。隆福寺地区化身集娱乐性、趣味性、交流性、互动性于一体的文化交流舞台，成为集聚文化特色和文化魅力的消费新热点，打造了内容丰富、形式多样的文化盛会，吸引了8万人次热情参与。","data_html":""},{"type":"text","content":"
更加令人惊喜的是，伴随隆福焕新季活动的开展，隆福寺项目二期部分外立面首次亮相。下一步，隆福寺项目将通过利用室内、室外多元空间组合，引入多样性文化活动，不断升级隆福寺商圈特色，构建趣味、多样的街区式文化商业，努力打造成为北京老城复兴金名片、文化消费新地标。","data_html":""},{"type":"img","link":"https://pics2.baidu.com/feed/4610b912c8fcc3ceac940839d376f084d43f2027.jpeg@f_auto?token=703cf7f586aba25cc1a641a198b8e366","imgHeight":414,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/6f712361210be98cf552eba46c41d15d.gif","gifsize":8452892,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics3.baidu.com/feed/d0c8a786c9177f3e4bb1e0be31fc1dcb9e3d56be.jpeg@f_auto?token=082006b87f95e3fa624d549a478631a1","imgHeight":417,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/6f6f9c3e34cf7934e663bc245eab1a7f.gif","gifsize":7260429,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/d01373f082025aafe8827408c4de8d68024f1a7b.jpeg@f_auto?token=4e81837e038a6951e9ded7d4ca8e5ab8","imgHeight":388,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/3a7b5bfa1f08349b900e9f5164a2d410.gif","gifsize":7557066,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/cb8065380cd79123befc7907ee077f8eb2b78060.jpeg@f_auto?token=3fc3e494910cd8797e1641bea0c73c3f","imgHeight":401,"imgWidth":640,"gifsrc":"https://pic.rmb.bdstatic.com/bjh/down/8708c34fced6fd26ce38ae17c6760716.gif","gifsize":10142638,"gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"text","content":"
精品演出打造视听盛宴","data_html":""},{"type":"text","content":"
北演公司积极探索创新演出形式和题材，“五一”小长假期间为首都市民奉献12部、共计18场优秀文艺演出作品，观演人数约1.35万人。旗下吉祥大戏院携手北京京剧院举办“国粹吉祥京剧梅派经典剧目展演”，五部梅派经典大戏与一场演唱会轮番上演。由北演公司联合投资运营、陈佩斯父子担纲主演的话剧《惊梦》在天桥艺术中心上演，上座率近100%，成为近期北京演出市场现象级爆款产品。5月3日，被誉为“近年来最不可错过的”家庭音乐剧《故宫里的大怪兽之消失的龙女嫁衣》再登北京展览馆剧场，为小朋友们献上精彩的“文化大餐”。","data_html":""},{"type":"img","link":"https://pics0.baidu.com/feed/838ba61ea8d3fd1f26227dff0c7d031394ca5f8f.jpeg@f_auto?token=40c1e19e208c4a666f908461532bd1a9","imgHeight":360,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics6.baidu.com/feed/96dda144ad345982086f819231c717a1caef848c.jpeg@f_auto?token=3b0ecc84dded3932c63b0f1cf672e090","imgHeight":359,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""},{"type":"img","link":"https://pics0.baidu.com/feed/48540923dd54564e38c2472a8eedba8ed1584f39.jpeg@f_auto?token=7b4233a2c43fefac2279e0f3f2db6acb","imgHeight":360,"imgWidth":640,"gifsrc":"","gifsize":"","gifbytes":"","caption":"","text-align":"","image-align":""}],"isCenterRight":0,"readsrc":{"link":"http://baijiahao.baidu.com/s?id=1765502028735051646","forbidden":0},"notice":{"isBaiJiaHao":1,"id":"9145313252380774846"}}},"relate":[],"comment":{"isCommentShow":true,"tid":"1035000056951055"},"tts":{"isShowTts":false,"isPlaying":false,"highlightIndex":0,"isPlayEnd":false},"guideAction":{},"pcRelate":{"recentArticle":[],"relateNews":[],"topList":[],"relateGoods":[],"flipFixedContent":""},"goodsData":{},"webpageData":{},"qrcodeInfo":{"show":false,"title":"打开百度APP扫码订阅","tip":"更多精彩内容等你来看","url":"baiduboxapp://v1/easybrowse/hybrid?upgrade=1&type=hybrid&tpl_id=landing_app.html&context=%7B%22nid%22%3A%22news_9145313252380774846%22%7D&style=%7B%22menumode%22%3A%222%22%2C%22toolbaricons%22%3A%7B%22tids%22%3A%5B%224%22%2C%221%22%2C%222%22%2C%223%22%5D%2C%22toolids%22%3A%5B%221%22%2C%222%22%2C%223%22%5D%7D%2C%22actionBarConfig%22%3A%7B%22extCase%22%3A%220%22%7D%7D&newbrowser=1&commentInfo=%7B%22topic_id%22%3A%221035000056951055%22%2C%22opentype%22%3A2%7D&slog=%7B%22from%22%3A%22feed%22%2C%22source%22%3A%22landingsuper%22%2C%22nid%22%3A%22news_9145313252380774846%22%2C%22page%22%3A%22pic_text%22%7D&ch_url=https%3A%2F%2Fmbd.baidu.com%2Fnewspage%2Fdata%2Flandingreact%3FpageType%3D2%26nid%3Dnews_9145313252380774846%26sourceFrom%3Dlandingsuper"},"needQuery":1,"queryCard":{"list":[],"title":""},"search":{"showSearchBox":1,"showPopup":false,"history":[],"suggest":[],"popType":""},"specialColumn":{"author":{"date":"05-10","time":"18:19","thumbnail":{"link":"https://gips0.baidu.com/it/u=663993654,3044334377&fm=3012&app=3012&autime=1686671946&size=b200,200"},"name":"北京国资公司","link":"1688761268021382","third_id":"1688761268021382","type":"media","author_link":"https://author.baidu.com/home?from=bjh_article&app_id=1688761268021382","vType":"2","authorTag":"北京市国有资产经营有限责任公司官方百家号","iptopoi":{"City":"北京","CountryName":"中国","County":"西城","Province":"北京"},"sign":"欢迎关注北京国资公司","zanNum":"87","fansNum":"92"}},"columnRecommendList":[],"columnRecommendIndex":0,"showColumnRecommends":[],"interact":{"favourite":{"is_favourite":"0"},"like":{"is_like":"0","count":"0"},"comment":{"commentNum":0}},"styles":{"bjh-blockquote":"_1SudX","topbarWrapper":"-F_R2","contentWrapper":"_2jN0Z","articleWrapper":"q1J1i","leftSection":"EaCvy","rightSection":"_2v051","headerWrapper":"_3tNyU","bottomGuideWrapper":"_27tWV","bottomWrapper":"Wo80H","newStyleArticleWrapper":"_1OFqV"},"isNewStyle":null}-->
百度首页登录这个小长假“泰酷辣”！北京国资公司为假日消费注入新活力
北京国资公司
2023-05-10 18:19北京北京市国有资产经营有限责任公司官方百家号关注2023年“五一”小长假期间，北京国资公司充分发挥资源优势，提前谋划，统筹系统内各企业抓住节假日这一重要消费节点，在积极参与“京企直卖——国企消费季”的同时，推出丰富多彩的假日文体休闲活动，为假日消费注入新活力。
文体顶流惊艳亮相“京企直卖”
北京国资公司统筹旗下三大奥运场馆——“鸟巢”“水立方”“冰丝带”、演艺龙头企业北演公司和科技地产领军企业北科建集团惊艳亮相“京企直卖——国企消费季”，精心安排了场馆参观、运动培训、文化演出、文创产品、场地合作、精品楼盘等近50项产品，首次面向社会发布文体产品服务包，生动展示公司近年来在文化体育、园区开发与运营管理等领域高质量发展的丰硕成果，为市民提供高品质消费体验。同时，北京国资公司以本次展会为契机，与多家参展国企建立联系，达成合作意向，未来将集各方之力、汇各方之智，以更多元的消费场景为首都市民提供更多消费选择。
三大场馆活动精彩纷呈
三大奥运场馆——“鸟巢”“水立方”“冰丝带”根据各场馆特色，结合“五一”小长假特点，精心安排了参观研学、运动培训等丰富多彩的活动。“五一”小长假期间，三大场馆总客流量达到16万人次，让首都市民共享冬奥荣光，为美好生活注入新内容。“鸟巢”策划推出“鸟巢”杯少年棒球联盟锦标赛、少儿平衡车挑战赛等赛事，吸引广大青少年感受运动的快乐；“水立方”开展“缤纷消费季”活动，推出“五一”游泳欢乐假日卡 ，打造了夜宿“水立方”、爱心市集、小小讲解员、亲子半日营等8场研学活动，受到一致好评；“冰丝带”以“最快的冰”为“圆心”，推出自主赛事品牌“小小冰勇者”三项挑战赛，辐射园区双奥文化集群，加快推动场馆赛后可持续利用。
此外，“鸟巢”“水立方”“冰丝带”三大场馆与国家体育馆“冰之帆”联手打造双奥四馆“重返冬奥”研学营，四大精品场馆强强联手、突出各自优势特色，带领青少年沉浸式游览双奥场馆，学习冬奥知识，深度体验冰雪项目，尽情感受双奥场馆非凡魅力。
精品住宅掀消费热潮
“五一”期间，北科建集团通过线上线下相结合的方式不断创新营销手段，精心策划丰富多彩的营销活动，提升客户消费体验，有效促进业绩增长，累计成交总额达1.2亿元。
北科建集团携旗下怀柔国际科创中心和怀柔水岸雁栖、翡翠华府两大标杆住宅产品，以“国企精工美宅 安家更安心”为主题参展，通过展会现场与项目营销中心现场举办的嘉年华活动直播进行联动，不断吸引消费者“出展会、进楼盘”，活动期间接待意向客户620余组，项目售楼处到访人数1313人次，成交总金额2300余万元。
北科建天津、青岛、昆明等住宅项目“五一”期间也推出“木汐海岸5.1美好生活节”“大观春天.野趣在城”“五一小长假 现墅家年华”等多种形式的营销促销活动，持续吸引新老客户到访。梁家庄民宿各项工作安全、平稳、有序运行，民宿收入23.5万余元。
隆福焕新季火爆“出圈”
新隆福公司于4月28日至5月3日举办隆福焕新季系列活动，聚焦了艺术展览、音乐派对、演艺、竞技赛事、潮流文化展卖会等文化体验类活动。隆福寺地区化身集娱乐性、趣味性、交流性、互动性于一体的文化交流舞台，成为集聚文化特色和文化魅力的消费新热点，打造了内容丰富、形式多样的文化盛会，吸引了8万人次热情参与。
更加令人惊喜的是，伴随隆福焕新季活动的开展，隆福寺项目二期部分外立面首次亮相。下一步，隆福寺项目将通过利用室内、室外多元空间组合，引入多样性文化活动，不断升级隆福寺商圈特色，构建趣味、多样的街区式文化商业，努力打造成为北京老城复兴金名片、文化消费新地标。
精品演出打造视听盛宴
北演公司积极探索创新演出形式和题材，“五一”小长假期间为首都市民奉献12部、共计18场优秀文艺演出作品，观演人数约1.35万人。旗下吉祥大戏院携手北京京剧院举办“国粹吉祥京剧梅派经典剧目展演”，五部梅派经典大戏与一场演唱会轮番上演。由北演公司联合投资运营、陈佩斯父子担纲主演的话剧《惊梦》在天桥艺术中心上演，上座率近100%，成为近期北京演出市场现象级爆款产品。5月3日，被誉为“近年来最不可错过的”家庭音乐剧《故宫里的大怪兽之消失的龙女嫁衣》再登北京展览馆剧场，为小朋友们献上精彩的“文化大餐”。
